Google AdSense is an ad-serving program that places ads that “make sense” –
specifically, that make sense based on relevant content, and assumptions about
who might be interested in that content. AdSense is an application of the broader
concept of Contextual Marketing. Contextual Marketing is just what it sounds like.
On a website about custom cars, you might have an ad for fancy wheels or car
care kits. On a website about off-roading, you might have an ad for durable truck
tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis
site, tennis shoes. Contextual Marketing just means aligning the ad serving with
the context/nature of the website and its audience, the same way like items are
grouped in a store. And the “context” can be cut much finer than website level; it
can be page level, article level, and so on, so the ads always match the material
they are appearing near, and thus, appeal to the interest of the reader/buyer at
any given moment.
So what’s in it for you – the website publisher/owner? That’s easy. Every time a
visitor to your site clicks one of these ads, you make money. The better the ads
are targeted, the more clicks you get, the more money you make. AdSense
displays easy-to-read, text-based, relevant ads that don’t overshadow the
content of your website or annoy visitors. Actually, you have seen hundreds of
these ads yourself, as you’ll realize in a moment.
Today there are probably only a few places in your website that can directly
make you money, if any. The magic of Google AdSense is this: It allows you to
earn money through every page of your website. On top of that, with algorithms
used to align ad content with page content Google automatically selects and
displays ads for your website that are likely to generate the highest revenue for