In order to use Google Short Links service you must have a domain and a Google Apps account. If you don't have an apps account please create one at <a href="https://www.google.com/a/cpanel/standard/new3">Google Apps For domains</a>
Install Google Short Links
Go To <a href="https://www.google.com/enterprise/marketplace/viewListing?productListingId=5143210+6352879591152674960&pli=1">Google Apps Marketplace</a>
Click the Add it now button
Check the agreement
Where ask to insert Web Address, type go inside the box
Click the submit button
In the next page you will be asked to setup a CNAME record. Simply follow the easy steps. <a href="http://www.mybloggertricks.com/2012/01/hostgator-best-hosting-plans-for.html">Hostgator</a> users may go to their cpanel and search for Advanced DNS Zone and then create a CNAME record. For TTL submit 3600 as default. Inside name submit go and inside CNAME submit ghs.google.com
When all things done click the submit button.
You have now successfully created a new web address from where you can create and manage short links. Just go to your short link page. In our case it is go.smartearningmethods.com.
You will have to insert the shortcut name in first box and original url in second box. Make sure you check the public box so that the link is accessible to all. Use simple words. Like in our case we chose gplus as a keyword and inserted our Google plus link in the URL box so create a short link which looks like this:
How it works?
These short links work on a temporary 302 redirect. The visitor is redirected to the original URL once he clicks the masked or shorten URL. The advantage of temporary 302 redirect unlike the permanent 301 redirect is that, your PageRank would not be effected even if you link to your affiliate short urls with do follow.
If you click the masked URL or original URL, you will land on the same page. Try it.
Please let me know if you needed any help. Do you think this service is far better than free services like TinyURL and in what ways can it benefit you more? What will be the first complex long link that you would like to mask?
Peace and blessings Pals!