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Google Buys Channel Intelligence to Improve Google Shopping


De Techizard
Google on Wednesday acquired Channel Intelligence, a data service that helps brands and retailers boost ecommerce sales, for $125 million in cash as part of an ongoing effort to improve on the Google Shopping experience.

Channel Intelligence announced the acquisition in a post on its blog. "For over 10 years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business," the company said. "We?ve worked with Google for years, and look forward to the great things we will be able to do together."

In fact, Channel Intelligence was one of original launch partners for Google Shopping. The service helps retailers measure their marketing efforts and manage product details on multiple websites. By working solely with Google, Channel Intelligence could help Google provide sellers with better tools to manage and market their products across the web.

Google confirmed the deal to Mashable in an e-mail, noting that the deal should improve the shopping experience for buyers and sellers.

"We want to help consumers save time and money by improving the online shopping experience," a Google rep said in a statement. "We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across the web.?